Atlas Beta
AI Indexing & Community Features — Privacy Addendum
How Atlas uses AI to help you rediscover your memories — and how we protect you while doing it.
1. What this Addendum is
This document is an Addendum to the existing Atlas Hosting Privacy Policy (Hosting Policy) and applies only if you have actively opted in to the Atlas Beta programme.
Atlas Beta gives you the opportunity to explore the future of Atlas. It adds new ways to explore your archive — searching by face, place, and moment, and optionally sharing specific items with the wider community. This page explains how those features work and what you're agreeing to when you turn them on.
By ticking the acknowledgement box when you enter the Beta, you give your explicit consent to the processing of biometric data (face detection and grouping) and any names you choose to label them with.
If you have not opted in:
- This Addendum does not apply. The Hosting Policy continues to apply unchanged.
If you have opted in:
- This Addendum sits alongside the Hosting Policy.
- You can change your mind at any time (see Section 7).
2. Who is responsible
Data controller: EachMoment Ltd (Company No 12143457), 8 City Road, Norwich, England, NR1 3AL.
Contact for privacy matters: dataprotection@eachmoment.com
3. What's new in the Atlas Beta trial
When you opt in to the Beta trial, Atlas may apply the following to your stored media:
- (a) Recognising faces, places, and objects in your photos and videos, so you can search for them.
- (b) Transcribing audio and video into text — including who's speaking when — so words in your archive become searchable.
- (c) Search: finding people, places, or objects across your own archive. (Behind the scenes, Atlas converts images and audio into a form computers can search quickly.)
- (d) Community: if you choose, publishing specific items to a shared community space where other users can see them.
- (e) FACTI: a short, optional interview where you can give names to the people Atlas has grouped in your archive. Those names stay in your archive and help Atlas recognise the same people in anything you upload later.
4. Legal basis (UK GDPR / EU GDPR)
In plain English: we only process this data because you've chosen to turn these features on. You can turn them off at any time, and we will stop.
In legal terms: our lawful basis is your explicit consent under Article 6(1)(a) UK/EU GDPR, and — for biometric data and any names you add via FACTI — under Article 9(2)(a).
5. How long we keep this data
- The data Atlas generates from your media (tags, transcripts, face groupings) is kept while you are opted in and your content remains on Atlas.
- If you change your mind and leave the Beta, we delete that data within 30 days.
- Anonymous, aggregated statistics (which can't be linked back to you) may be kept indefinitely to help us improve the service.
6. Who can see what
- You: full access to your content and everything Atlas has generated from it.
- Our service providers: limited access for the partners who help us run Atlas securely (e.g. hosting and AI model providers). They work only on our instructions.
- Atlas developers: may access data to help with support, fix issues, or keep the service running. All staff access is logged.
- Community features: other users only see items you have explicitly chosen to publish.
- People in your archive stay in your archive. Atlas never matches faces between different users — anyone you tag or group is visible only to you.
- Advertising: we do not share your content with third parties for their own marketing or advertising.
7. Changing your mind
You can leave the Atlas Beta at any time, for any reason:
- In-product: Settings → Leave Beta → Delete my account.
- By email: dataprotection@eachmoment.com
When you leave, we stop the Beta features on your account and delete the data described in Section 5 within 30 days. You should download all of your files before deletion.
8. Your rights
You have the right to access, correct, or delete your personal data, and to lodge a complaint with the Information Commissioner's Office (ICO) in the UK or your local supervisory authority in the EU. To exercise any of these rights, email dataprotection@eachmoment.com.
9. Contact
EachMoment Ltd, 8 City Road, Norwich, England, NR1 3AL.
Email: dataprotection@eachmoment.com
10. Acknowledgement
I've read this Addendum and I'm happy for Atlas to use AI to help me explore my archive — including face recognition (biometric data) and any names I choose to add. I give my explicit consent to this processing, and I know I can change my mind at any time.